Old town goal
To let everyone enjoy every sip of authentic Malaysian Ipoh
White Coffee, anytime, anywhere!
To be Asia Pacific's Leading White Coffee Producer providing
high quality products to customers globally.
To promote our Unique Malaysian Taste - the authentic Ipoh White
Coffee and continue White Coffee Legacy through continuous
improvement and innovation that exceeds customer expectations.
As a Market Leader, we take pride in distinguishing ourselves to
be ahead of the pack. By setting precedence, we have made a
standard that equals excellence, pushing other brands to do the
In the vein, we embrace diversity, accept challenges, adopt
international standards and good business practices and at the same
time, hope to inspire the rest to follow suit.
We strive for continuous improvement, incorporate innovations
and technology in our commitment to create customer value in our
both products and services.
Aligned with transparent policies and achievable targets,
together with our core values, we are able to move forward as one
responsive team and deliver our best.
These continuing efforts maintain and reinforce our market
leader status and move us forward to become a leading white coffee
producer in Asia Pacific.
Our Core Values
Consistency, continuity & growth: to uphold the Oldtown's
brand reputation as "the earliest … and yet the best" by delivering
our product - consistent in their performance and trusted for their
quality so as to ensure continuity and growth.
creativity: to spearhead breakthroughs and set the precedence
in the market by developing line extensions and create new products
to cater to customers' changing needs.
& traditions: coming from a country and corporate culture
with diverse races, languages and traditions, we respect each
others' unique differences and embrace their individual qualities,
their rich culture and heritage.
integrity: we take pride in our work, and conduct our business
with integrity. We embrace good business practices, adopt
international standards and demonstrate professionalism so as to
earn respect and trust.